The wait is almost over for Apple enthusiasts as the tech giant has officially announced its “Awe Dropping” keynote event, scheduled for September 10, 2025, at 1:00 a.m. Malaysian time (1:00 p.m. ET, September 9 in the US) at Apple Park in Cupertino. The event, featuring an interactive Apple logo hinting at a sleek “Liquid Glass” design for iOS 26, will unveil the much-anticipated iPhone 17 series. With Malaysia now part of Apple’s first-wave launch markets since the opening of the Apple Store at The Exchange TRX, local fans can expect to get their hands on the new devices starting September 19, aligning with countries like Singapore, Australia, the US, and the UK.
The iPhone 17 lineup is set to shake things up with four models: the standard iPhone 17, a groundbreaking iPhone 17 Air replacing the “Plus” variant, and the premium iPhone 17 Pro and iPhone 17 Pro Max. The iPhone 17 Air is rumored to be Apple’s thinnest and lightest iPhone yet, boasting a slim 5-6mm profile and a centered single-camera design with a 6.6-inch display.
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Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook (@tim_cook) August 26, 2025
Key Rumored Features of the iPhone 17 Series
The iPhone 17 family is expected to include four models: the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Here’s a breakdown of the anticipated specs based on recent leaks:
- Display and Design: All models are rumored to boast 120Hz ProMotion displays for smoother scrolling and responsiveness, a feature previously exclusive to Pro variants. The Pro models may introduce an anti-reflective coating for better visibility in bright conditions, alongside a redesigned aluminum frame for enhanced durability. Screen sizes are expected to range from 6.1 inches for the base model to 6.9 inches for the Pro Max, with subtle changes to the Dynamic Island notch for a more seamless front-facing experience.
- Performance and AI Integration: Powered by the new A19 chip (standard A19 for base models and A19 Pro for higher-end versions), the iPhone 17 series promises faster processing and improved energy efficiency. RAM upgrades are on the horizon, with 8GB for the iPhone 17 and Air, and a whopping 12GB for Pro models to handle advanced multitasking and AI features. Apple Intelligence, the company’s suite of AI tools, will be deeply integrated, offering enhanced Siri capabilities, on-device generative AI, and privacy-focused processing.
These features position the iPhone 17 as a strong contender in a market increasingly focused on AI and foldable designs. Analysts predict the series will build on the success of the iPhone 16, which emphasized incremental improvements in battery life and software ecosystem integration.
- Colors and Build: Expect fresh color options, including an eye-catching orange/copper finish for Pro models, alongside classics like black, white, and green. The devices will maintain Apple’s commitment to sustainability, using more recycled materials in their construction.
Camera Upgrades: Photography enthusiasts can look forward to a 48-megapixel telephoto lens on Pro models, improving zoom quality and low-light performance. The rear camera bump is rumored to shift to a rectangular design, incorporating a redesigned antenna system for better 5G and Wi-Fi connectivity. Front-facing cameras across the lineup may upgrade to 24MP sensors for sharper selfies and video calls.
Event Expectations and Beyond the iPhone
While the iPhone 17 will steal the spotlight, the September 9 event is poised to reveal more. Rumors suggest updates to the Apple Watch Series 11 with larger displays and advanced health sensors, as well as refreshed AirPods models featuring active noise cancellation and improved spatial audio. There may also be announcements regarding iOS 19, which could introduce deeper AI enhancements and cross-device functionality.
The event will be live-streamed on Apple’s website, YouTube, and the Apple TV app, allowing global audiences to tune in. For those in different time zones, that’s 6 p.m. BST in the UK and 3 a.m. AEST on September 10 in Australia.
iPhone 17 Pre-Orders to Start on Sept 12, Available in Malaysia on Sept 19
Following Apple’s typical release schedule, pre-orders for the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max are expected to kick off in Malaysia on Friday, September 12, 2025, at 8:00 p.m. MYT. The devices will be available for in-store purchase, delivery, or collection starting Friday, September 19, 2025.
Malaysians can look forward to snagging their new iPhones at the Apple Store at The Exchange TRX, where long queues are anticipated, much like last year’s iPhone 16 launch. Beyond Apple’s flagship store, pre-orders will also be available through participating telco partners offering contract plans, as well as authorized resellers and retailers nationwide, such as Machines and Switch. Pricing is expected to start at approximately RM3,500 for the base model, adjusted for local taxes, with Pro models likely starting at RM4,800 or higher.
Where to Watch the Apple Keynote Live
Apple fans can catch the “Awe Dropping” keynote live on Tuesday, September 10, 2025, at 1:00 a.m. MYT. The event will be streamed on Apple’s official website (Apple.com), the Apple TV app, and Apple’s YouTube channel, ensuring global accessibility. For those unable to stay up, replays will be available post-event. The keynote is expected to showcase not only the iPhone 17 series but also potential reveals like the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and possibly new AirPods Pro 3, HomePod, or Apple TV models.
